April 19, 2011 – D+ for Drake

With one daughter recently in college and another on the way, we take our credentials as judge and jury of college mailings seriously. After all, our mailbox has been home to “please apply here” college material from coast to coast. However, one stands out as being particularly puzzling, and it’s a college only 60 miles from here – Drake.

Here’s the cover to the brochure they sent to Emma.

D+

Really? D+ is supposed to give me warm fuzzies about Drake? What is D+? The grade Drake received in the most recent Peterson’s Guide to Colleges? The average GPA of admitted students? After a closer look inside it’s evidently supposed to be Drake “plus” all kinds of great things. But if you don’t get past the cover (and why would you be intrigued by a place that labels itself as D+?), you’ll never find out. I give a D+ to the marketing department at Drake for this campaign!

one year ago…”OK Allergy Sufferers”