January 4, 2011 – Holy Guacamole!

This holiday season we unwittingly had some Dean’s Guacamole dip. Or so we thought we had guacamole dip. The label looks nice – green with photos of avocados, tomatoes, and onion proudly displayed.  Better yet, it boasts 0 grams of transfat per serving.  But a closer look at the ingredient label reveals that it is only “guacamole flavored” and in fact, contains less than 2% avocado!

Here’s the ingredient label:

SKIM MILK, SOYBEAN OIL, TOMATOES, WATER, COCONUT OIL, CONTAINS LESS THAN 2% OF AVOCADO, WHOLE EGG, ONION*, SALT, DISTILLED VINEGAR, EGG YOLKS, SUGAR, NONFAT DRY MILK, WHEY (MILK), LACTIC ACID, SODIUM CASEINATE (MILK), ISOLATED SOY PROTEIN, TOMATO JUICE, VEGETABLE MONO & DIGLYCERIDES, SPICES, SODIUM BENZOATE AND POTASSIUM SORBATE (TO PRESERVE FRESHNESS), GELATIN, CORN STARCH, GUAR GUM, CELLULOSE GEL & CELLULOSE GUM, LEMON JUICE CONCENTRATE, LOCUST BEAN GUM, DISODIUM, PHOSPHATE, GUM ARABIC, XANTHAN GUM, CILANTRO*, NATURAL FLAVORS, EXTRACTIVE OF PAPRIKA, CITRIC ACID, ASCORBIC ACID, BLUE 1, RED 40, YELLOW 5, YELLOW 6. *DEHYDRATED.

Compare to a guac recipe that more people might think of:

  • 2 ripe avocados
  • 1/2 red onion, minced (about 1/2 cup)
  • 1-2 serrano chiles, stems and seeds removed, minced
  • 2 tablespoons cilantro leaves, finely chopped
  • 1 tablespoon of fresh lime or lemon juice
  • 1/2 teaspoon coarse salt
  • A dash of freshly grated black pepper
  • 1/2 ripe tomato, seeds and pulp removed, chopped

Should you be able to produce a food label with pictures of ingredients that make up less than 2% of the product?

one year ago…”Emma’s 2nd Wood Project”